Marketing, PepsiCo

Krishen Iyer Discusses How Companies Can Rely on Technology to Cut Unnecessary Expenses

Every business is currently working on some of the standard operational aspects that can assist it in achieving its desired objectives in the competitive business environment. However, as data has shown according to Krishen Iyer, these organizations don’t know the best techniques that they can incorporate to ensure that they are quickly penetrating the market and achieving their objectives as needed.


Krishen Iyer notes that most companies don’t know how they can cut the unnecessary expenses they have been facing in their business activities. As a result, these organizations have failed to consistently demonstrate that they have what is needed to remain relevant in the entire market. Specifically, Krishen Iyer points out, all the organizations currently suffering must make maximum use of the right technology.


Over the years, the majority of the organizations have not been using the most appropriate technology to remain relevant in the industry. These organizations have been strangely working on other aspects that can enable them to stay operational. Krishen Iyer is aware that all the organizations that want to penetrate the industry and deal with the unnecessary expenses must be prepared to welcome the new technology.


According to Krishen Iyer, some of the organizations in the market today usually view technology as an unnecessary expenditure in their business activities. That is why, as the marketing expert states, such organizations are actively working on some of the traditional techniques that can enable them to remain operational in the complex niche consistently. However, Krishen Iyer finally adds, those that are using technology already appreciate that they can easily cut the unnecessary expenses using such innovations.